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Franchise Review & Reputation Management Guide

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Franchise Review & Reputation Management Guide

The vast majority of executives today are presented with unique challenges in creating and implementing franchise reputation management as a vital component of their respective companies’ marketing strategies. Due to this type of business model’s nature, not only do leaders have to handle the management of a brand’s image and standing on a corporate level. They must also support their franchisees’ needs, from their addressing concerns regarding their stature to aiding them in reaching their goals.

In this article, we will go through a few strategies and techniques on the management of franchise reputation that all businesses can adopt to and apply to their locations on both a franchise and corporate level. In turn, allow a company to enhance its visibility in the World Wide Web, attract more organic traffic to its website, increase its sales, and develop brand recognition. Continue reading on to find out more.

Businesses must claim and update their listings to achieve better franchise reputation management

The first step that all companies must take to ensure proper franchise reputation management and protect their brands is to claim their listings. Doing so is like planting digital flags on properties that consumers may be communicating or taking in information on. These include websites for online reviews, the social media platform, and mobile services and applications that make use of features to discover businesses.

It may require time, patience, and effort, but by claiming its listings across multiple channels and making sure that all the available information is up-to-date, a business will have a much easier time achieving its franchise reputation management goals, especially when it comes to allowing the marketing experts and franchisees alike to respond much quicker to negative feedback and reviews and keep the brand’s image intact.

A company regularly respond to customer reviews for effective franchise reputation management

There’s no denying that reviews – both positive and negative – can have a considerable impact on a business. And to leverage good testimonials for the improvement of the brand’s image and steer clear of the problems that bad feedback can cause, it’s critical to respond to reviews regularly. After all, this will allow a company to show its existing customers that it values and appreciates their opinions. But more importantly, it can also turn a negative experience into a good one instead. And as a result, ensure that the business’s franchise reputation management isn’t tarnished in the process.

Fostering customer loyalty is vital to the success of a business

Word-of-mouth marketing is stronger in the digital age of today than it ever was in the past. And it’s just one of the reasons why many businesses make use of their respective customers to generate the desired buzz for their brands. It’s an effective and efficient strategy in franchise reputation management, to be sure. But apart from maintaining a consistently high level of quality for products offered or services rendered, there are a few more things that a business needs to do to foster the kind of loyalty that will bring them positive exposure.

For example, loyalty programs – be it a point, cashback, or referral schemes – usually work quite well with the franchise brands’ present customers. Another strategy is offering money-saving discounts. Whichever route a business chooses to go, customer engagement and loyalty will greatly improve its visibility and reel in the intended audience as a result.

Companies must always be open to feedback

What a company’s consumer base says about its own business will ultimately shape its reputation. Even if customers aren’t happy, their feedback can still be beneficial since they can potentially serve as an excellent well of information. And their insight can shed light on areas of a business that may require attention and improvement that their owners would not have found otherwise. From complaints about the goods to issues regarding the service, the experiences that are shared online will allow companies to take advantage of growth opportunities in their respective franchises and ultimately lead to better businesses.

The importance of considering outliers in reviews cannot be understated

Evaluating the brand’s online image and reputation through reviews may be able to tell a lot about a business. However, for a company to take away useful insight, they must first know what to keep an eye out for. It is because of this that the outliers must be considered, especially if the feedback provided is negative. If a particular franchise continues to receive subpar reviews, for example, then there must be a problem with the location. And by being aware of the common outliers, a business can improve its overall performance significantly.

Conducting monthly audits for brand reputation is integral to success

Assessing a company’s online reputation on a continuous basis is as important as it is challenging. Compared to managing the reviews of a single location, doing so across multiple franchises while maintaining a consistent level of consumer satisfaction requires a commitment of hard work and attention to detail. But by successfully conducting monthly audits and evaluating reviews, companies can establish a standard not only for measurement but also for reporting.

Having an audit on competition sentiment is equally important

In order for any company to analyze its own reputation online, it needs to look into the image of its competitors’ respective brands. How businesses are perceived can be contextual, after all. And if the feedback of rival businesses is outperforming, then it shows that there’s still some work that needs to be done. And a franchise that conducts review ratios between its competition will know precisely what the popular consumer choices are and immediately devise a strategy to take back defecting customers.

Summary.

Customer reviews, in any shape and form, are vital elements to franchise reputation management. It doesn’t just give leaders an idea of what does or doesn’t work with their businesses. But it can also help a company and its franchises elevate their visibility through positive exposure. And by following this franchise reputation and review management guide, a company can utilize feedback to support their business and grow in their industry.

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What Is Cloud Customer Service?

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Cloud Customer Service

Over the past decade, the business world has seen major changes in workflow and communication methods. Relying almost exclusively on digital technology, last year’s pandemic demonstrated how offsite remote work can help a business thrive during trying times. With that in mind, cloud-based systems for data sharing and communication have quickly become an industry standard. Nowhere is that more evident than in the cutting-edge application of cloud-based customer service.

As stated, the recent pandemic and its shelter-in-place mandates forced businesses of every size and industry to retool daily workflow methods. However, customer satisfaction remained the priority. The use of cloud customer service platforms became a key catalyst for ensuring customer satisfaction, as well as demonstrating a dedication to quality service. Here, we will look at the basics of cloud customer service and the benefits such a solution can provide to your business.

How Cloud Customer Service Works

Simply put, cloud customer service is the use of virtual call center software for communications between a company and its customers. With a virtual call center in place, that business depends on industrial-grade contact center software that’s hosted through an online cloud. This practice allows the company to run its customer service department completely offsite, enabling virtual call center employees to monitor both inbound calls and outbound calls entirely from a home workstation. With no loss of quality in customer support communication, callers remain unaware that their entire customer experience is conducted by a remote call center agent. In fact, a virtual call center can increase a company’s customer service hours of operation.

In order for a company to successfully integrate remote call center solutions into its daily protocols, a few important elements must be considered. For example, all virtual call center employees must have the correct hardware capable of fast communication and multiple phone lines. Likewise, a powerful cloud solution is key for that call center agent to retrieve customer history, as well as important shared data from the business’ home office. However, if all of those prerequisites are met, a cloud customer support solution can save any business both time and money, with the potential for even stronger customer engagement.

The Future of Virtual Call Center Solutions

There are many benefits that come with a cloud-based call center solution. By switching to a cloud platform, a business no longer pays for the maintenance and operation of onsite servers. Likewise, moving the entire customer service department offsite decreases the necessity for brick-and-mortar office space. With a reputable call center platform integrated into the workflow, all customer service representatives have the option to work from a home office. Although cloud communication solutions have already been successfully used by large companies, virtual call centers are uniquely ideal for small business operations. A virtual call center allows smaller entities such as startups to expand their customer support options.

Aside from the many financial benefits, virtual call centers allow companies to extend their hours for customer support, as well as increase the size of the customer service workforce. By allowing remote call center agents to work on a rotating schedule, the service department can now function on a 24-hour basis, which is one of the greatest assets for successful customer satisfaction.

Additionally, the integration of a cloud-based call center can help pave the way for further cloud solutions. As many businesses begin to provide their team members with offsite options, cloud solutions are also perfect for data sharing, as well as with virtual office platforms. A virtual data room platform used in conjunction with cloud customer support can empower a company to conduct all communications with both clients and customers entirely offsite.

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How Can SEO Boost Your Sale?

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How can SEO boost your sale

You’ve probably heard that SEO can do magic tricks with your website. But does it really have the power to boost your sales? As a matter of fact – yes. Increased traffic on your page usually results in more active customers. And search engine optimization works even better in terms of bringing in people, who are really interested in buying your products or using your services. SEO allows you to refine your online presence in order to target consumers who are specifically looking for the service or product you provide. Law firms like Johnson Mark LLC will implement differente SEO strategies compared to the strategy implemented by retail giant Walmart. Every business will implement a customised SEO strategy based on the service or product they provide.

More relevant searches

You want your website to be visited by people who are prone to become your customers and spend a little bit of money on your products or services, right? That’s why it’s so essential to come up with a proper SEO positioning strategy and find a set of keywords that relate to what you’re selling. If the users visit your site and find what they’re looking for, they’ll be more eager to stay, make a purchase, and even come back. That’s a value that can’t be underestimated because it makes you win over your competitors.

Long-lasting results

Compared to paid ads, a search engine optimization process is connected with more stable and long-lasting effects. If you have your SEO done right, preferably by a professional agency equipped with some expert tools, the results can be visible for months or even years after you’ve finished the campaign. Unfortunately, you can’t say the same about paid ads which are visible and work for your advantage only if they’re paid for. The amount of money you spend can be similar, but the results are incomparable.

Credibility and trust

Again, we’ll start from the comparison to paid ads because organic search results are perceived as more credible and trustworthy. It seems that the internet users trust Google to provide them with the most relevant and valuable content. That’s why every site that’s on the top of the search results is acknowledged as better, more interesting, and offering high standard products. It of course translates directly to the clicks. Their number can be even up to 70% larger!

Mobile friendliness

SEO requires your website to be more mobile friendly. As you know, more and more people browse the internet via their smartphones. That’s why it’s so important to provide them with a responsive site that works and looks well on every mobile device. It should load quickly, be easy to navigate, and readable. If a potential client can’t find what he’s looking for or gets stuck because of some irritating errors, he’ll probably turn to your competition instead.

High quality content

Choosing a perfect list of keywords, implementing them into the website’s content and creating valuable, interesting blog posts that answer your clients questions will drive them even closer to your products. If they are offered with well written articles on the topics that passionates them most, they may not only buy what you sell, but also recommend your staff to others and even come back for more.

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The Beginner’s Guide to Model Trains

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Model Trains

Model trains and model railroads are an excellent hobby. They can start off very simple and straightforward, then advance to a more complex level as your interest and experience grows. Model trains are not just about building miniature models for fun, but also involve engineering, creativity, and a whole lot of imagination.

If you’ve started developing an interest in model trains, this particular hobby might seem a little overwhelming. After all, it does take a bit of financial investment and demands a certain amount of space. Not everyone has the resources or patience for such a pastime, but that doesn’t mean you can’t start with it today.

If you’re a beginner to the world of model trains, the guide below should help you get started:

1. Know About N and HO

The first order of business is choosing between N and HO trains. According to the model railroading industry, HO is about 87 times smaller than real life. N is about half of that, meaning that 2mm of the model represents around one foot in reality.

2. Work Out How Much Space You Need

If you live in a house, no matter how small, there will probably be a corner, attic, or basement where you can spread out that model railroad or model train collection. Whatever space you end up choosing, make sure that the models are safe from dirt, debris, and interference from other people.

Even if you live in a tiny apartment, there just might be enough room to start with your new hobby. See if the space under your bed could be viable, or perhaps clear off a little-used table. A bit of counter space can also be reserved for this purpose.

If you can manage to reserve at least 48 square feet of space to your model trains, HO scale will work best. However, if space is very limited, then go with N scale trains and correspond the background accordingly.

3. Think About the Track

When you want to put your model train on a track, the latter mostly depends on what you need or require. Still, every track should have a permanent place; ideally, it should be nailed to a flat wood sheet. With an attached roadbed, it should be easy to pull up or fold down the whole thing whenever necessary.

4. Learn Some Basic Electric and Carpentry Skills

If you want to get into model trains and build a whale railway scenery, get ready to saw wood, strip wire, and a number of other useful skills. Don’t worry, these tasks aren’t hard; all you have to do is scrap up the confidence and get started.

Other skills include building scenery, weathering cars, and generally developing a whole diorama. All of these require a bit of an artistic and creative touch. At the same time, you just might learn that ‘less is more’. A car on the landscape, for instance, just requires a little weathering. Some foliage is always a good idea, but you also don’t want it taking over the whole setup. Plus, keep in mind that it’s not always necessary to have everything as realistic as possible. Just giving off the impression of reality should be enough.

At the end of the day, be ready to polish and hone a lot of skills that you may never have thought of before. Dexterity, an eye for color, and a sense of design can all make your model railroad better. It might be difficult in the beginning, but we all learn from our mistakes. Keep on going and see how much your work develops from a beginner’s model to more complex ones.

5. Conduct a Lot of Research

Once you get into the hobby of model railroading, you may want to make our models as accurate as possible. Some hobbyists may want to replicate certain scenes from a book, movie, series, or real life.

If you’re leaning towards the latter, it’s essential to conduct a lot of research on your intended goals. Look up pictures of railroads or any other scenery you’re going for. It may also help to see what railroad historical societies, hobby clubs, or print publications have printed on the matter. Websites dedicated to model railroading may also have several pictures in their gallery.

6. Think Logically and Plan Carefully

When building a model train or railway, a logical train of thought is important. Once you get your kit and actually sit down to start building, take a deep breath and think out the steps first. Of course, reading the instructions should always be one of the first steps. Get together all the materials and accessories you’d need before starting a model. This will ensure that you won’t have to get up much, especially when the building reaches a crucial stage.

A bit of planning is also required when designing or building any kits and layouts. You also want an operating plan for the railroad, so look into developing your spatial visualization skills. What you want to do is be able to visualize the way the final result will look and how things will complement each other. If you want to base your model on a certain region, such as a place in the mountains, look up its pictures and other details about its topography. Thai way, you’d know what kind of materials to collect and how to create the same sort of effect in a diorama-like setting.

At the same time, don’t forget to enjoy yourself along the way! You can have some fun with the LEGO city passenger train to start with. If that sparks your interest in model trains further, continue with your research and see what kinds of kits you can make in the future.

7. Stay Social

Some people may think of model railroading as an isolated hobby. It’s true that you might spend several enjoyable hours working on your models alone. However, this can also be a very social hobby if you want it to be.

Whenever someone is interested in a certain hobby, they might want to look up other people who have the same interests. This will motivate you further and give you tips on how to get the results you want. Fortunately, model railroading enthusiasts have a lot of choice when it comes to socializing with fellow hobbyists. There are a lot of associations and clubs available online now, including the NMRA (National Model Railroad Association). This is an international organization that’s based on scale model railroading. It spans 18 regions, including Europe, the British Isles, Canada, the United States, and Australia. These regions have their own elected officers of the organization and also release newsletters. They also hold conventions on the weekend, so it should be fairly easy for all members to take part in them at least occasionally. Some companies may also provide discounts to NMRA members, so make sure to look up the benefits and then join.

8. Develop Further With This Hobby

Clubs and groups like these can help you swap stories, learn new skills, and get over any obstacles that come up during the building or maintaining process. With a social network like this, you’d be well on your way to building a permanent railroad model and running it for the long term. There are even contests to see who the best model builder is according to different categories.

In fact, these contests can be a nice traveling opportunity if you’re interested. There are rail-fanning trips, shows, and conventions to attend all over the country. Even if you are not taking part in any contest yourself, these events are a great opportunity to meet fellow enthusiasts and generally enjoy the entries. Remember, model railroading is an appealing hobby for all sorts of people from all backgrounds. There are doctors, lawyers, artists, mechanics, engineering, athletes, and even politicians involved in this fun pastime. Overall, this hobby can help you have a better-rounded, fulfilling life.

 Conclusion

In a world with so many options for hobbies like video games, streaming and more model trains might seem a little dated.  But, model trains can teach you a lot and be a bonding activity for the whole family. You can spend many hours working on the trains, the cars, and the whole railway layout. If you’re ready to start making and maintaining model trains, check out this complete beginners’ guide to model trains and some top picks. These guidelines and some decent models will help everyone get a solid start in this hobby, motivating you even further.

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