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How To Measure Business Performance




Business Performance

Business performance can be defined as the ability of a business to achieve organizational objectives by implementing effective strategies. It is regarded as an important way for companies to analyze how effective management is at achieving goals. Constant changes in market conditions mean it is essential to monitor business goals and performance to remain competitive.

Key performance indicators (KPIs) are used to help measure this and can include:

Traffic generated by a website, labor productivity, sales growth, customer satisfaction ratings,

order delivery and fulfillment speed.

By understanding how the different areas of a business are performing, it is possible to assess where it is strong, establish areas of weakness and thus adjust models and strategies for the organization to become more effective and profitable.

Getting the right qualifications

When entering or working within the business world, gaining relevant experience is key, as is personal development and studying for the best qualification to help progression in the long term. It’s vital that students make the right choice when choosing the best online mba uk for their needs. Aston University’s online MBA is designed to develop a relevant skills portfolio to improve performance, achieve goals and equip students with the breadth of knowledge to deal with any challenges that lie ahead in their working life.

Modules include measuring and enhancing financial performance, creating, and delivering customer value, and crafting organizational strategy. The degree is recognized by employers all over the world, and over the past twenty years, Aston University has consistently been ranked as a top university for graduate employability.

Online studying is perfect for those who are not able to attend campus and want to enjoy greater flexibility in how they learn and where they do it, whether it be at a local university or one situated in another country that offers the best fit for what the candidate has identified they need.

Methods of measuring performance

Firstly, a business needs to have a clear idea of its goals, and if it is adjusting them, it should set them so that they can be easily understood and measured. It could be that a company wants to find new customers, improve customer satisfaction, and generate more traffic to its website. So, it is essential to determine exactly what needs to be measured to understand how well a strategy is performing once it is implemented. Other examples of business goals could include more lead generation, increasing sales, increasing profit margins, or capturing a larger share of the market.

Critical success factors and key performance indicators

Once goals are decided, it is vital to establish critical success factors, or CSFs, which are the specific conditions of the key activities a business needs to focus on to be successful. These are a few areas that should receive constant attention from management, in which satisfactory results will ensure that an organization is competitive and business will flourish. They will also give staff focus, ensuring projects and tasks are aligned across all departments and teams.

The four main CSFs are:

Industry factors. These result from the characteristics of the industry in which a company is a part and must be done to remain competitive within a market. A tech start-up, for example, may identify innovation as a CSF.

Environmental factors. Factors such as the economy, competitors, the business climate, and technology.

Strategic factors. These stem from a company’s competitive strategy and could be how the business markets itself.

Temporal factors. Factors that are short lived and influenced by a business’s internal changes.

Critical Success Factors (CFS), although sometimes used at the same time as Key Performance Indicators (KPIs), are different measurements. The CSFs are taken from a company’s objectives and mission and could include factors such as becoming more sustainable or improving employee engagement. These are often similar to other organizations’ CSFs.

Following the identification of CSFs, it is then possible to develop KPIs, the specific criteria used to measure performance which will differ from business to business. Once clarified, they allow managers to decide whether CSFs have been met and goals achieved. KPIs can be used both to focus on personal and team objectives and clarify business-wide targets and are more quantitative and detailed than CSFs.

Some examples of KPIs include:

  • Average time to complete a task
  • Percentage of tasks completed on time
  • Cost of service delivery
  • Number of complaints received
  • Volume of tasks per staff
  • Order fulfillment cycle time
  • Production yield
  • Operating margin
  • Debit-equity ratio
  • Customer acquisition cost

They should always relate to things a business can control. For example, interest rates could be an important factor in performance, but individual companies cannot change what a central bank interest base rate is. However, an organization can control its exposure to fluctuations in interest rates, so this could be used as a KPI.

Implementing business performance targets

Each KPI that a company decides to measure should have a goal or target associated with it to gain a meaningful picture of how the company is performing.

The goals should be specific and based on questions such as what needs to be accomplished, who is responsible for it, and what steps will be taken to achieve the aim. Quantifying the goal inspires and motivates employees as they will know and understand precisely what is expected of them. The aims should also be realistic and time-bound with reasonable deadlines against which performance and progress will be assessed.

Once the targets have been set and communicated, responsibility for each of them should be assigned to the relevant manager or team, meaning they are clearly owned by an individual or department. Ensuring that the necessary resources are made available when required is vital, as is undertaking regular reviews to help motivate staff and allowing for changes if progress is not as hoped.

Making a planning cycle will enhance the ability to make changes in a company routine if necessary, allowing the management team to anticipate any problems and adapt to change more easily.

Establishing reporting processes will lead to regular and controlled data monitoring to help establish and produce valuable conclusions about a business’s performance. Data can offer business intelligence (BI) and business analytics (BA). BI enables managers to monitor current performance and can give insights into how various factors are influencing performance and how an organization has grown. It can help evaluate issues such as the strength of teams, gain insight into key customer information, and how to improve employee satisfaction. BA uses the data to inform business success in the future, allowing a company to measure current performance and encourage future profits, growth, and success

Benchmarking can help companies evaluate their success and performance against other businesses in the same market. Effectively measuring an organization’s performance often requires knowing how competitors are performing too. Establishing a benchmark for others’ performance and success can give valuable points of comparison and help gauge success against others.

It is also helpful to seek ways to be innovative in processes for measurement and monitoring and get the most value from these as companies evolve and grow. Using profits as the only measure will not give a holistic and practical insight into performance, whereas gaining a comprehensive perspective on every factor that informs performance, such as changing markets and employee retention, will give more wide-ranging information and, therefore, more effective measurements to make decisions for the future.

KPIs can be split into two types – leading and lagging and using both will provide the most holistic view of performance.

Market share

Market share is an illustration of the size of a company, which is a useful measurement of an organization’s competitiveness in its particular field. It is usually calculated as the percentage of company sales as compared to the total share of sales in its industry over a specific period. Understanding market share is important as it can influence a business’s operations, such as the prices it can offer for services and products and share performance.

When a company increases its market share, it can improve its profitability. With an increase in size, there is a change in scale, so that it can possibly offer lower prices affecting competitors’ growth.

A low market share is regarded as less than half of the market share of an industry leader, therefore if the leader has a market share of 40% and another company has 10%, then at less than 20% (half of 40%) it would be considered to have a low market share.

Thus, market share indicates how large a company is and how much influence it has within its own industry and can indicate growth and success. Companies can improve their share by offering customers innovative technology, hiring more employees, buying competitors, and strengthening customer loyalty.

Return on Investment (ROI)

Another measure of business performance is ROI, or Return on Investment, which indicates how much money is earned relative to the amount of money spent on an investment and is usually presented as a percentage. It is calculated by dividing the net profit from an investment by the cost of the investment.

It is a key performance indicator used to measure the efficiency and profitability of an investment, allowing investors to compare the profitability of their investment and help them to make decisions about where to put their capital. ROI is also used to measure the efficiency of an organization’s use of resources such as labor and materials.

It has a range of uses, such as measuring the profitability of stock shares to evaluate the success of a real estate transaction or to help decide whether or not to purchase a business. If an entrepreneur is looking at a new project, an ROI calculation can help them work out if the return they are likely to get is worth the money they will put into it, or if an investor is evaluating past and future stock purchases, it can be a speedy indicator of potential stock performance.

It does not, however account for how long an investment is held. When ROI calculations result in a positive figure, it means net returns are in the black, but when it is in a negative figure, it means the net return is in the red. It is easier to calculate in some instances than others – for example, stock share ROIs are easier to calculate than the ROI of a project under consideration.

ROI is a fairly uncomplicated metric which is easy to work out and understand and has become a standard, universal measure of profitability.

The importance of research

Measuring an individual company’s performance is important, but it is also crucial to understand external factors within the business world as a whole to put measures such as KPIs, market share and ROIs in their proper context.

Reading business insights, whether global or local, will ensure an organization is able to manage and look ahead – looking at financial information, trading trends, and technological developments and doing market research is vital. It could be done simply by talking to people, reading industry papers, browsing relevant websites and online magazines, following the news, subscribing to industry news, and analyzing websites or social media output.

For market research, for instance, there are tools and techniques as well as specialist agencies that can enable a company to gather quantitative and qualitative data and put it together in an up-to-date report, gathering large quantities of consumer information which can then be utilized to set and measure specific KPIs.

A company could ask questions about its brand to evaluate the success of how it is presented and what image it brings to mind to compare it with competitors and assess whether consumers see the company how it aspires to be presented.

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Why Professional Cleaning Companies Are Something Retail Stores Should Think About




Professional Cleaning Companies

Maintaining a clean and hygienic environment is crucial for any retail store. Not only does it create a positive impression on customers, but it also ensures the safety and well-being of both employees and visitors. However, keeping a retail space clean can be a daunting task, especially considering the high volume of foot traffic and the variety of surfaces that need regular cleaning. That’s where professional cleaning companies come in. In Wichita, Kansas, retail stores can benefit greatly from the services of a reputable commercial cleaning company, such as those specializing in retail cleaning. Let’s explore why retail stores should consider hiring professional cleaning companies and the advantages they offer.

Expertise in Retail Cleaning

Professional cleaning companies specializing in retail cleaning have the expertise and experience necessary to effectively clean and maintain retail spaces. They understand the unique cleaning challenges faced by retail stores, such as cleaning high-traffic areas, managing inventory, and addressing spills and stains promptly. By hiring a commercial cleaning company Wichita Kansas, that specializes in retail cleaning, store owners can rest assured that their premises will be cleaned to the highest standards, creating a welcoming and sanitary environment for customers and employees alike.

Tailored Cleaning Solutions

The capacity to obtain specialized cleaning solutions that address the unique requirements of a retail business is one of the main advantages of working with a professional cleaning company. Retail cleaning specialists in Wichita, Kansas, will collaborate closely with business owners to create cleaning schedules that are specific to their needs and take into account things like foot traffic, inventory kind, and store size. This ensures that all areas of the store receive the attention they need, from the sales floor and fitting rooms to the restrooms and employee break areas.

Enhanced Customer Experience

A clean and well-maintained retail environment enhances the overall customer experience and encourages repeat business. Professional cleaning companies can help retail stores create a positive first impression by ensuring that the premises are clean, organized, and free from clutter. Clean floors, dust-free shelves, and sparkling windows convey professionalism and attention to detail, making customers feel comfortable and confident in their shopping experience. By investing in regular cleaning services from a commercial cleaning company in Wichita, Kansas, retail stores can attract more customers and build a loyal customer base.

Compliance with Health and Safety Standards

Retail stores are subject to various health and safety regulations, including guidelines for cleanliness and sanitation. Professional cleaning companies are well-versed in these regulations and can help retail stores maintain compliance with local health and safety standards. From using environmentally friendly cleaning products to following proper sanitation protocols, commercial cleaning companies ensure that retail stores provide a safe and healthy environment for both customers and employees. This not only protects the reputation of the store but also reduces the risk of liability issues related to cleanliness and hygiene.

Cost-Effective Solution

Despite what is often believed, retail shops may find that using a cleaning service is a cost-effective alternative. Hiring and training internal cleaning employees is no longer necessary when cleaning services are outsourced, which reduces payroll costs and other employee-related expenses. Additionally, professional cleaning companies often provide their own cleaning equipment and supplies, further reducing costs for retail stores. By outsourcing cleaning services to a commercial cleaning company in Wichita, Kansas, retail stores can focus on their core business activities while leaving the cleaning to the experts.

Flexibility and Convenience

Professional cleaning companies offer flexibility and convenience, allowing retail stores to schedule cleaning services at times that are least disruptive to their operations. Retail stores can request schedule flexibility from commercial cleaning providers, regardless of the time of day—early in the morning before the store opens, late at night after closing, or during off-peak hours. This guarantees that cleaning operations won’t impede business operations and enables retail establishments to consistently keep their spaces tidy and welcoming for customers.

In conclusion, retail stores in Wichita, Kansas, can greatly benefit from hiring professional cleaning companies specializing in retail cleaning. From expertise in retail cleaning to tailored cleaning solutions, enhanced customer experience, compliance with health and safety standards, cost-effectiveness, and flexibility, professional cleaning companies offer a wide range of advantages for retail stores. By investing in regular cleaning services from a reputable commercial cleaning company, retail stores can create a clean, safe, and welcoming environment that promotes customer satisfaction and loyalty.

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The Ultimate Checklist for Airbnb Hosts: Ensuring Guest Satisfaction




Airbnb Hosts

In today’s competitive short-term rental market, ensuring guest satisfaction is paramount for maintaining high occupancy rates and securing positive reviews. As an Airbnb host, there are several key areas you need to focus on to ensure that your guests have a memorable stay. This checklist will guide you through the essential steps to maximize guest satisfaction and keep your listing at the top.

Creating a Welcoming Space

First impressions are critical. Ensure your property is immaculate and inviting. Before guests arrive, thoroughly clean the entire space, paying special attention to bathrooms and the kitchen, as these areas are particularly important to guests. Equally important is the functionality of all amenities—check that appliances, Wi-Fi, and air conditioning or heating systems are in good working order.

Stock your property with clean towels, bed linens, toilet paper, and toiletries. Little touches like fresh flowers or a small welcome gift (like local snacks or a bottle of wine) can significantly impact. Ensure a comfortable sleeping area and ample storage for personal items. The decor should be tasteful and neutral to appeal to a broad audience.

Effective Communication

Maintain clear, open, and friendly communication with your guests from when they book. Provide them with all necessary information, including detailed check-in instructions, Wi-Fi passwords, and your contact details. Being proactive in your communications can prevent misunderstandings and ensure a smooth stay for your guests.

Encourage guests to reach out if they have any issues during their stay. Quick and responsive communication is often cited in positive reviews and can significantly affect how guests perceive their overall experience.

Optimizing Your Listing

Your Airbnb listing should accurately reflect what you offer to enhance guest satisfaction. High-quality photos, detailed descriptions, and a list of amenities can help manage expectations and reduce the likelihood of guest disappointment.

For hosts in Dubai, incorporating a service like into your strategy can significantly ease the management burden. They specialize in maximizing rental potential while ensuring guests enjoy a seamless and satisfying experience.

Safety and Security

Ensuring your property is safe for guests is non-negotiable. Equip your Airbnb with safety features like smoke detectors, carbon monoxide detectors, fire extinguishers, and a first-aid kit. Ensure all locks on doors and windows function properly to give guests peace of mind during their stay.

It’s also wise to compile a list of emergency contacts, including local emergency services, the nearest hospital, and how to reach you or a local property manager. Companies like are adept at providing comprehensive management services that include safety checks and emergency readiness, which are crucial for guest assurance.

Local Insights and Personal Touches

Guests often choose Airbnb for unique and personal experiences. Provide a guidebook with recommendations for local dining, attractions, and hidden gems. Personal recommendations for activities can enhance guest stays and provide an authentic local experience.

Consider tailoring amenities to your location. For example, provide beach towels and sunscreen if your property is near the beach. If it’s in a colder area, offer extra blankets and information about indoor activities.

Feedback and Continuous Improvement

After each stay, encourage guests to leave a review. Feedback is invaluable for identifying areas of improvement and maintaining high standards. Take all feedback seriously and make necessary adjustments to improve the guest experience.

Regularly update your listing to reflect any improvements or changes in amenities. Staying attentive to guest needs and evolving your offerings is key to staying competitive in the Airbnb market.


Ensuring guest satisfaction requires attention to detail, proactive communication, and an ongoing commitment to improvement. By following this ultimate checklist, Airbnb hosts can provide exceptional stays that are memorable and satisfying stays. Remember, a happy guest is your best advocate in short-term rentals.

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Innovative Moving Company: Elevating Relocation with Cutting-Edge Solutions




Moving Company

Relocating can be a stressful affair, bustling with unexpected challenges and time constraints. However, the emergence of innovative moving companies is changing the game, offering services that transform the chaos of moving into a streamlined experience. These movers bring cutting-edge solutions to the table, from packing with precision to ensuring safe transport and timely delivery of possessions. They understand that each move is unique and provide personalized services designed to address the individual needs of their clients.

In an effort to advance the relocation experience, these companies employ a variety of strategies and tools. Their use of technology, such as real-time tracking systems, provides customers with peace of mind, letting them know the whereabouts of their belongings at any given moment. Additionally, they often offer flexible scheduling options and transparent pricing structures, eliminating the guesswork and anxiety that often accompany moving costs.

By focusing on customer satisfaction and the efficiency of their service, innovative movers are redefining the industry standards. They equip their teams with the best materials and training, ensuring that delicate items are handled with care and that the move proceeds without a hitch. It’s not just about transporting items from point A to point B; it’s about delivering an experience that’s as seamless and stress-free as the service they aspire to provide.

Revolutionizing Moving Services

Innovative Moving Services has transformed the relocation landscape by implementing cutting-edge solutions and unparalleled expertise.

State-of-the-Art Equipment

The company’s investment in the latest technology ensures safer handling and efficient transportation. With tools like hydraulic lift gates, air-ride equipped trucks, and advanced GPS systems, clients’ belongings are managed with precision. Equipment highlights include:

  • Air-ride Suspension Trucks: Reduced vibration during transportation.
  • GPS Tracking: Real-time location updates for customer peace of mind.

Experienced and Trained Personnel

Their team consists of dedicated professionals who possess extensive training in logistics and handling. Each member undergoes continuing education to stay ahead of industry best practices, focusing on:

  1. Secure Packing Techniques: Minimizing the risk of item damage.
  2. Efficient Loading Methods: Maximizing space and safety.

Customized Relocation Plans

Tailored moving strategies cater to individual client needs, ensuring a seamless experience. The company offers:

  • Personalized Packing Services: Aligning with client preferences and timelines.
  • Flexible Scheduling: Accommodating clients’ unique time constraints.

Enhancing Customer Experience

Innovative Moving Company has taken major strides to refine the relocation process, focusing on ease, transparency, and ongoing support for their customers.

Streamlined Booking Process

Innovative Moving Company has simplified the reservation phase, ensuring a hassle-free experience. Clients can now:

  • Access a user-friendly website interface.
  • Select from a variety of customizable moving options.
  • Receive an instant quote through a quick, concise form.

This efficient system saves time, cutting down on the usual back-and-forth.

Real-Time Shipment Tracking

They’ve introduced a sophisticated tracking system that allows customers to:

  • Monitor their shipment 24/7 via an online portal.
  • Stay informed with automatic notifications at key transit milestones.

This level of transparency provides customers with peace of mind during the transit of their belongings.

Post-Move Support

Post-relocation, the company demonstrates its commitment to customer satisfaction with:

  • A dedicated helpline for any questions or concerns.
  • A feedback system that encourages clients to share their experience and offer suggestions for service improvements.

Prompt resolution and attentive support characterize the company’s approach to post-move care.

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