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Measuring Customer Satisfaction In Ecommerce: Key Methods

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customer satisfaction survey

One of the important marketing strategies to improve the quality of the brand is the survey regarding the products. It helps a lot the companies to get an idea of what are the good and bad aspects of their items. For those who want that they get the fruitful results and want to grow in the market, they should use strategies like customer satisfaction survey to get an idea that how the customer feels about the brand and what changes they want in the products. Conducting the survey is not a difficult task. There are different types of surveys that companies can do to get knowledge about their brand. These are

Longevity

It is the type of question format in which you can ask customers to stay in touch with the brand. Like you may ask

  • Do you like to purchase the product in the future again?
  • Are you interested in surveys through email?
  • Can we contact you in the future regarding the product?
  • In the case of the company bring some changes can we inform you?

Much more, there are many such questions that you can ask so that you can keep your loyal customers in contact. This type of survey helps the buyers to get know-how about new launches and products in the store.

Open text

An open text survey is the opinion type of format. You provide the text box to the buyer and ask them to write their opinion regarding the purchase. Ask the surveyor to be honest and write with sincerity, remember you need a survey for the betterment of your company so don’t rely on false or extra admiring opinions. Trust on the things that are written with sincerity. You can add the following types of questions

  • How we can do better for you?
  • How do you feel about the company?
  • How our employees can work better?
  • Any suggestions to improve?

Product usage

For the success of the company, it is important to know about the product. You must know how frequently customers buy the product. Do they recommend to others? You must now overall product usage. For this type of survey, you can add the following type of question in the survey form

  • Does the product provide the expected outcomes?
  • What type of improvement do you want?
  • How frequently you use this product?
  • Any suggestions related to service or product?

Customer satisfaction

Another aspect to get an idea of customer satisfaction is to use the scale to know how your service is working. It provides the opinion of the customer how much they are satisfied.

You can make a scale for

  • Quality of product 0 to 10
  • Customer response 0 to 10
  • Customer emotions like sad, happy, anger or any such according to the type of product or service.

These are a few types of surveys that you can use to know customer satisfaction. The qualitative research program has many benefits. Keeping in mind the limitations of qualitative research one can get following fruitful results

  • Evaluation can be done with detail
  • One can get an idea according to the human experience
  • Gathered data has a predictive quality
  • It creates specific insights
  • More chance of improvement and bring positive variations.

Getting a loyal and happy customer is the tricky thing. You have to do an effort. One has to produce the product that consumers need, for that reason getting an opinion from buyers matters a lot. Grow in the industry by knowing what customers want to help to boost up the business.

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Seven Legal Requirements For A Startup Every Entrepreneur Should Know

Trent Warner

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Entrepreneur

Many entrepreneur aspire to start a small business right after they graduate from school, but setting up a small startup business is today’s competitive market is not an easy thing to do. Entrepreneurs who have little to no experience when it comes to the legalities involved in setting up a small business are surely going to fail before even getting their feet off the ground. These entrepreneurs jump into the competitive marketplace with little to no research about the legal requirements of setting up a new business and end up getting drowned in paperwork with not knowing how to sort it out.

A piece of good advice for any entrepreneur out there is to write up a business plan, create a business structure, and then research the legalities involved in running his or her business without the fear of breaching any federal or state law. Today, in this article, we will share with you seven of these legal requirements. They will ensure that you cover all your bases and allow your company to run smoothly without any hiccups. These seven legalities are listed as follows:

Get Your Business Name Registered

The first step to take when starting a new business is to get its name registered with your state or local government. The name of your business is your identity, and people will recognize you with it. When registering your business name, you will most probably need to register it under the DBA (doing business as) or FBN (fictitious business name) category. For example, if your name is john smith, and you don’t register your name under the DBA or FBN category, your business will automatically become john smith.

It is necessary to let the state or local government know the name your company uses to conduct its operations. It does not provide copyright protection, but it allows you to use your desired name for branding and marketing purposes without the need for any incorporation.

Protect Your Assets

The best thing an entrepreneur can do for their startup is to protect its assets. No entrepreneur out there wants their company to collapse before it even starts to turn a profit. Even those who are successful might find themselves the victim of a lawsuit, which wastes their time and money.

To avoid being at the end of an unjust lawsuit and protect your company and personal finances, you must form an LLC. It will allow your company to stay away from being responsible for damages incurred by your clients or customers. You should know what decisions to make when it comes to your startup. Consider getting a msba online to gain the required knowledge to make such crucial decisions.

Get An Ein (Employee Identification Number)

Any company, be it a small or a large one, has employees on board need to get an EIN (employee identification number) from the IRS. It is necessary for tax purposes. Consider it as a social security number for your company. You can also use this number to file tax returns, open up a business bank account, and even apply for different business licenses.

If you are a sole proprietor with no employees, then there is no legal requirement to apply for an EIN. If you an entrepreneur who wants to know more about how taxation works, then consider hiring a lawyer who might have done an online LLM tax degree. By doing so, you will be able to navigate various tax issues, if there are any in the future.

Get General Liability Insurance

A general liability insurance plan will allow you to stay clear from claims of wrongdoing and make you stay on your feet when someone decides to sue you. For example, if you own a convenience store and a customer slips and get injured, your general liability insurance will kick in when the injured sue you for damages. If you sell someone a defective product that harms the customer, it will allow you to stay in business without rethinking the product’s manufacturing process.

Ensure That You Don’t Violate Any Copywrite Or Trademark Laws

Copyright and trademark violations are things that require close attention. So, every entrepreneur must ensure that the name they choose for their business is not already registered by someone else. Do not advertise your operations and start your marketing campaign without checking if there is another company with the same registered name as yours. If you do not do such a thing, you may get a subpoena or a cease and desist form in your mail.

Check Whether You Need A License From Your Respective Industry

In today’s world, there is only a handful of no-name businesses left in existence. It is down to the fact that many companies are required to get licensed from their respective industry. They need you to obtain a license from them before you even think of opening your doors. So, if your company caters to a specialized area, do your homework, contact the respective industry, and attain the required license.

Hire A Lawyer

Finally, all entrepreneurs need a good lawyer to take care of all legal matters for them. In today’s world, it is only a matter of time until your company finds itself buried deep beneath a lawsuit. When such a situation arises, you need to have legal help on board to guide you and provide you with their legal expertise.

So, it is a perfect idea to search for lawyers in your local community and ask them what they bring to the table if you hire them. It is something that needs time and investment. The more time you invest in finding the perfect lawyer for your, the better it will be for your company when that subpoena comes out of nowhere.

The Final Words

When you decide to start a new business, there are heaps of legal documents, forms, and reports you need to go through to maintain compliance and avoid being hammered by lawsuits. Before you even come up with a business plan, do some research on what legal requirements you need to fulfill to protect yourself and your business from legal action. Today, we have shared with you seven of these legal requirements. So, it is a good idea that you consider them before starting a new business.

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Seven Ways A Degree In Social Work Impacts The Society

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Social Work Impacts

We live in challenging times, where inequality has adversely affected our societies. Rich people are getting more privileges, and people with low incomes can barely make ends meet. This social injustice has led to crimes, violent activities, and a lack of fundamental social rights among developing nations. To counter these unfair practices, sometimes courageous people go out of their way to raise awareness and rescue victims from cruel environments. In the contemporary world, this comes under the umbrella of social work.

Social work is a discipline that concerns the practices that enhance social functioning and development; people empower and strive to build cohesive communities. Social work has always been an essential part of any society; however, it was not common in previous times.

Moreover, this field is expansive and encompasses many arenas as social workers work in various settings. The plus point is that social workers are incredibly beneficial for a society as they do not think twice before offering their services. They believe in serving humanity and feel a sense of contentment and satisfaction, as they are giving something back to the community. In these modern times of the COVID-19 epidemic, social workers are on the forefront and are work diligently alongside healthcare workers. They are raising awareness about the COVID-19 precautions, ensuring that people follow standard operating procedures and provide people with gloves and masks.

Social workers are involved in every form of society. A degree in social work equips students with skills and gives them in-depth insight into the field.

Below we are listing a few ways a degree in social work positively impacts the society:

 

  1. Motivates People To Start Afresh

When a calamity, natural disaster, or a civilian riot strikes a community, it affects thousands of people. Depending on the severity, sometimes distressed people are on the verge of harming themselves. Social workers intervene and provide them with assistance in any way they may require. They not only assist people suffering from any unfortunate event but also help them come to terms with their new reality. After experiencing a misfortune, some people find it hard to accept the unique facts and need help in resuming their lives. Social workers motivate them and make them independent so that they can carry on with their lives in a dignified manner.

Are you interested in helping your community and want to build a career in social work? If yes, enrolling in a masters in social work online program will boost your career and provide you the satisfaction of serving your people.

  1. Spreads Positivity

Social workers work beyond ethnic, cultural, and religious boundaries as they spread the message of love and care wherever they go. Often they deal with people who feel low about themselves and do not have confidence in them. Usually, these people blame themselves for any calamity or mishap and have negative thoughts in their minds. Social workers possess practical communication skills, and they convince these people to look at the brighter side of life. Social workers have a positive aura, and they spread positivity wherever they go.

  1. Lends A Voice To Less-Privileged

Poverty makes you weak and takes away all the strength to fight for justice. The truth is that freedom of expression is far from reality for some people. Despite living in an open and liberal society, some unfortunate people have got their voices silenced by some influential people. Social workers bring these people to the front and highlight their issues. They have a distinctive quality of speaking for others that too on various media forums.

  1. Problem Solvers

Social workers undergo special training programs that prepare them for different circumstances. Still, sometimes they come across unique challenges, but they do not shatter their grit, and they take it as a learning experience. Social workers provide solutions to affected people to enhance their wellbeing and bring quality to their lives. Their impact on the individuals and society, on the whole, is transforming in the right way.

  1. Offer Different Perspectives

Social workers handle people from all walks of life, and there are times when they feel sick to their stomach. The field is challenging, and there is never a dull day in social workers’ lives as they are always onto something. The different experiences they go through broaden their horizon and help them look at the world through different perspectives.

  1. Enhancing Human Well-Being

At a primary level, the mission of social work is to bring quality to people’s lives. Many people in the world do not have access to necessities, and many suffer from abuse, violence, and injustice. When other people step aside, social workers intercede as they have gone through training, and they can adapt to unfavorable conditions. Social workers demonstrate patience and help in collecting resources to enhance people’s wellbeing. They lead a life with a purpose, and while they come across all kinds of difficulties, the passion for bringing a positive change keeps them going.

  1. Provides Empathy

Empathy is a universal emotion and to become a social worker, and it is necessary that you feel empathetic about people of society. Social workers possess analytical skills, which help in solving diverse issues. They are compassionate and do not shy away in using their skills in addressing other people’s concerns.

People suffering from mental illnesses and addiction usually have no one to turn, or they feel that they are alone. Social workers understand their mental conditions that they think that are burdening other persons. Social workers lend their shoulder for them to cry on and ears to hear them out. Victims believe that their issues are too big, but social workers demonstrate genuine care.

Conclusion

Social work is a challenging yet exhilarating experience. It is distant from a glamorous job, but one with a purpose. Social workers deal with people from a variety of backgrounds and learn from every story they hear. Working with less privileged people make them humble and grounded. Hence, a nation cannot progress without social workers as their passion for working towards the betterment of society benefits the entire country!

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The Role And Impact Of Csr On Society

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Csr On Society

Business is a flourishing field, with dozens of new participants joining in an attempt to turn their fortunes around every day. There are numerous industries they can tap into if this is the path they choose to walk for their livelihoods. However, several responsibilities that lie upon the shoulders of this group of individuals concern the society despite being an independent enterprise.

Corporate social responsibilities, or CSR, are ideas and concepts that ensure that every business is also making an effort to advance the community with its growth. They necessarily don’t have to go out of their way to extend this support but subtly modify their practices to achieve a variety of objectives. That way, individual businesses can contribute to a greater extent and lend every member of society some support.

Unfortunately, these methods don’t go well with every business, as they look upon it as dead weight that hinders their progress. They prefer taking a more direct approach towards their core objectives by disregarding any delicacies that might deviate them from it. In that attempt, they focus their efforts on areas that might appear to bear fruits immediately but would hurt their corporate standing in the long run. It’s easy to find such bad corporate social responsibility examples across the internet, which affects the growth of a business.

If you want to learn more about the role and impact of CSR on society, here are some ideas that you can feed your imagination. These will help you widen your horizons and diversify corporate perspectives for the greater good.

1.   GENERATING REVENUE & CREATING JOBS

The idea behind starting a business is to make tremendous profits from its ventures. While doing that trumps all other goals, corporate professionals must also keep in mind to expand their enterprise and work on creating jobs for competent individuals.

Businesses can function from anywhere, but setting up a new office has several benefits to offer. Additionally, that would make room for hiring more staff to take responsibility for operations to ensure smooth functioning. That would fulfill the requirement of the organization to spread its root while supporting the community to fit well with this expansion.

2.   SECURING WORKERS’ RIGHTS BY ALIGNING WITH LEGAL REGULATIONS

There are many legalities and regulations that you have to take into account while running an enterprise. These determine how you manage your business and deal with the clients that enlist your services. But, another aspect of these is how you treat your workforce and make sure that you comply with all standard regulations of an employer.

These may include a reliable insurance plan, a comfortable workplace environment, and added work incentives that will help keep your employees motivated. Offering these promote a sense of respect and responsibility from either end, which leads to desirable outcomes. Companies can do this to increase the chances of success at work and ensure they don’t invite unnecessary enmity and lawsuits from the people that work for them.

3.   ADOPTING ETHICALLY & ENVIRONMENTALLY FEASIBLE WORK IDEAS

There are multiples work ethics that reflect from your practices and methods as a business, which goes on to earn you a name in the industry. The simple idea is that you can bag this standing based on the level of performance and standard of services that you offer, but there are more factors involved.

Particular lines of work include practices that might be invasive to the environment, require substantial maintenance costs, or be harmful to the society in one way or another. For instance, green construction is becoming more popular with clients because of its efficient use of materials and long term sustainability. Additionally, it adds significantly to the quality of people residing.

Every other industry also has options and alternatives that can promise the same to the community. These environmentally friendly activities not only benefit the people but also are a more feasible option for businesses. So besides the impact of CSR on society, you favor personal interests as well.

4.   RELIEVING SOCIETAL STRAINS

The society stands stranded in these concerns and issues that limit their options and strains their day-to-day living. These can be because of overpriced products on shelves, lack of job opportunities, unfair work circumstances, and many other restraints of similar nature. All these arise from inadequate corporate actions that professionals take concerning their businesses.

With the impact of CSR, the specifics can alter and work in ways that benefit society, ultimately relieving that strain. Instead of stressing over a price tag or cutting down on the fair share of struggling employees, companies can be flexible to aim for the satisfaction of people that associate with them as an employee or consumer. By doing so, they will provide the much-needed leverage to secure a firm position in everyone’s heart.

5.   ESTABLISHING A SUPPLIER-CONSUMER BOND

Usually, companies spend hundreds and thousands of dollars on marketing strategies, trying to build consumer loyalty to ensure that their products fly off the shelves. While it may be a good idea, but is it always the most effective way to establish that relationship?

CSR offers a more generic marketing solution that guarantees a reliable supplier-consumer bond. By adequately pricing the products, creating job opportunities, ensuring legal compliance, and taking a responsible approach as a corporate participant, you can develop an emotional attachment with people. That allows your business to be more than just an enterprise and makes you thrive in every way. So the role and impact of CSR on society can offer support in this way as well.

SUMMARY

All these things outline the role and impact of CSR on society and help bring the bigger picture into perspective for corporate players. Adopting these bring a series of advantages to the table that results in a more profiting arrangement while making sure that the burden of it doesn’t strain the community. That way, every venture aims for the collective good and progress of people besides having other objectives in focus.

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