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Top 7 Review Platforms Every Business Needs to Collect Customer Feedbacks

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Review Platforms

The Internet has turned the world into a global supermarket of things and services. You can buy whatever you want from anywhere, and it will be delivered within a reasonable time.

Most importantly, the Internet has also become a place where people get consultations and share their opinions. If your brand or product is not discussed, potential customers will hardly pay attention to it.

No one expects customers to write essays about a business like professionals from https://essaypro.com/write-my-essay.html do on any subject. Yet, sometimes, great and honest reviews can have a tremendous effect on sales.

Therefore, getting customer feedback is not a secondary thing. It is a significant part of your brand building process. In addition to earning new customers, feedback left on third-party platforms can help boost your search engine results.

At the same time, it really matters which platforms customers use to leave it on. Let’s discuss the best ones below.

Yelp

The Yelp platform started as a review site for local businesses.

Its founders wanted to help small businesses, especially restaurants, to get more customers. The platform grew, and nowadays, it is a reputable one that is famous for being hard to please.

A five-star rating means that most of the customers were exceptionally satisfied with the service, shopping and/or dining experience, product variety, etc.

Yelp has also earned a reputation as a platform with extremely objective and detailed reviews. It never accepts payments for positive reviews because that would mean the end of it. However, it offers some upgrades for businesses. Some of them allow responding to reviews and tracking engagement.

Amazon

If your business is selling something, having an Amazon business listing is a must. This platform has earned a reputation of one of the most trustful resources for customers looking to buy something.

We all know Amazon as a trading platform, but it is also a consultative one. Even if customers decide to buy a particular product from elsewhere, chances are that they will search Amazon for reviews.

Amazon allows customers to upload their own product photos, interact with other people, and ask questions.

Google My Business

Google created another platform that is especially critical for brick-and-mortar smaller businesses.

It serves local businesses based on Google algorithms. Customers seeking any information get it based on their location.

The main benefit of having a Google Business Account is that a customer who is looking for a product or service will see listings and reviews on the closest stores offering particular products and services.

Apart from boosting your search result rankings, it also can help you get a loyal customer base.

Angie’s List

This review platform serves mostly US-based service providers. It is known as a ‘higher-end’ review site because users have to pay to get its membership. However, it is really worth the investment.

In addition to detailed and well-written reviews, a business gets a rating, which is based on representative reviews. Since those cannot be anonymous, it helps in cutting down fake ones.

Unfortunately, misrepresentative or fake reviews is a common problem for most of the platforms. A proven fact is that only paid subscription allows cutting down the number of such reviews.

Trustpilot

Trustpilot is a fast-growing and community-driven review platform. It has started its operation in Europe and further expanded to the US.

The mission of this platform is to help businesses around the world to collect customer reviews. Clients leave their feedback, while the Trustpilot team serves as a third-party to verify each.

The basic version is offered for free. However, if, as a business, you are interested in inviting your customers to rate, share reviews, etc., you need to purchase a paid version.

Trustspot

Trustspot is another review platform specializing in publishing customer reviews. It also offers businesses advanced analytics tools. Just like the option above, Trustspot moderates customer reviews, trying to leave only the most representative and relevant ones.

However, it is tailored to fit businesses offering SaaS and online services. It can easily integrate with eCommerce platforms like Shopify and Magento to help businesses get even more reviews.

G2 Crowd

G2 Crowd is a review platform that works with startups selling software in the B2B segment. It has over 1.5 million monthly visitors. They search for competent and in-depth reviews before they are ready to make their purchase and pay with hard-earned cash.

The platform allows visitors to compare services and products based on their rating, ease of use, and other characteristics. Verified reviews include customer comments on security, support, service, shopping experience, etc.

Final Words

Review platforms play an important role in promoting sales and a growing customer base. They intend to provide independent and honest feedback to people looking for information.

Moreover, such platforms help in driving search results for various types of companies that find it hard to gain clientele.

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Franchise Review & Reputation Management Guide

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reputation management

The vast majority of executives today are presented with unique challenges in creating and implementing franchise reputation management as a vital component of their respective companies’ marketing strategies. Due to this type of business model’s nature, not only do leaders have to handle the management of a brand’s image and standing on a corporate level. They must also support their franchisees’ needs, from their addressing concerns regarding their stature to aiding them in reaching their goals.

In this article, we will go through a few strategies and techniques on the management of franchise reputation that all businesses can adopt to and apply to their locations on both a franchise and corporate level. In turn, allow a company to enhance its visibility in the World Wide Web, attract more organic traffic to its website, increase its sales, and develop brand recognition. Continue reading on to find out more.

Businesses must claim and update their listings to achieve better franchise reputation management

The first step that all companies must take to ensure proper franchise reputation management and protect their brands is to claim their listings. Doing so is like planting digital flags on properties that consumers may be communicating or taking in information on. These include websites for online reviews, the social media platform, and mobile services and applications that make use of features to discover businesses.

It may require time, patience, and effort, but by claiming its listings across multiple channels and making sure that all the available information is up-to-date, a business will have a much easier time achieving its franchise reputation management goals, especially when it comes to allowing the marketing experts and franchisees alike to respond much quicker to negative feedback and reviews and keep the brand’s image intact.

A company regularly respond to customer reviews for effective franchise reputation management

There’s no denying that reviews – both positive and negative – can have a considerable impact on a business. And to leverage good testimonials for the improvement of the brand’s image and steer clear of the problems that bad feedback can cause, it’s critical to respond to reviews regularly. After all, this will allow a company to show its existing customers that it values and appreciates their opinions. But more importantly, it can also turn a negative experience into a good one instead. And as a result, ensure that the business’s franchise reputation management isn’t tarnished in the process.

Fostering customer loyalty is vital to the success of a business

Word-of-mouth marketing is stronger in the digital age of today than it ever was in the past. And it’s just one of the reasons why many businesses make use of their respective customers to generate the desired buzz for their brands. It’s an effective and efficient strategy in franchise reputation management, to be sure. But apart from maintaining a consistently high level of quality for products offered or services rendered, there are a few more things that a business needs to do to foster the kind of loyalty that will bring them positive exposure.

For example, loyalty programs – be it a point, cashback, or referral schemes – usually work quite well with the franchise brands’ present customers. Another strategy is offering money-saving discounts. Whichever route a business chooses to go, customer engagement and loyalty will greatly improve its visibility and reel in the intended audience as a result.

Companies must always be open to feedback

What a company’s consumer base says about its own business will ultimately shape its reputation. Even if customers aren’t happy, their feedback can still be beneficial since they can potentially serve as an excellent well of information. And their insight can shed light on areas of a business that may require attention and improvement that their owners would not have found otherwise. From complaints about the goods to issues regarding the service, the experiences that are shared online will allow companies to take advantage of growth opportunities in their respective franchises and ultimately lead to better businesses.

The importance of considering outliers in reviews cannot be understated

Evaluating the brand’s online image and reputation through reviews may be able to tell a lot about a business. However, for a company to take away useful insight, they must first know what to keep an eye out for. It is because of this that the outliers must be considered, especially if the feedback provided is negative. If a particular franchise continues to receive subpar reviews, for example, then there must be a problem with the location. And by being aware of the common outliers, a business can improve its overall performance significantly.

Conducting monthly audits for brand reputation is integral to success

Assessing a company’s online reputation on a continuous basis is as important as it is challenging. Compared to managing the reviews of a single location, doing so across multiple franchises while maintaining a consistent level of consumer satisfaction requires a commitment of hard work and attention to detail. But by successfully conducting monthly audits and evaluating reviews, companies can establish a standard not only for measurement but also for reporting.

Having an audit on competition sentiment is equally important

In order for any company to analyze its own reputation online, it needs to look into the image of its competitors’ respective brands. How businesses are perceived can be contextual, after all. And if the feedback of rival businesses is outperforming, then it shows that there’s still some work that needs to be done. And a franchise that conducts review ratios between its competition will know precisely what the popular consumer choices are and immediately devise a strategy to take back defecting customers.

Summary.

Customer reviews, in any shape and form, are vital elements to franchise reputation management. It doesn’t just give leaders an idea of what does or doesn’t work with their businesses. But it can also help a company and its franchises elevate their visibility through positive exposure. And by following this franchise reputation and review management guide, a company can utilize feedback to support their business and grow in their industry.

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William set Seegmiller – Cornerstones of a Small Business

Trent Warner

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Small Business

Despite what is certainly a testing climate, this could be a fantastic time for you to start your very own small business. Business expert William West Seegmiller has been quite vocal about this of late too and in fact it is his belief that for the economy to truly get going again, that more small businesses are required, a point which I’d certainly concur with. If you do run a small business it is essential that you get off to the best possible start and that you have a clear understanding of the principles which you are going to stick to.

There are certain cornerstones of running a business which you should always look to adhere to, and they will help your business to stay on the right track.

Power of Relationships

Whether you are buying goods from a supplier or you are working with a 3rd party company to outsource an area of your business, you should always operate in good faith. Strong relationships are essential to the growth and to the success of your business. When you work business to business there is an understanding that you both make each other better businesses, any failure on your part will result in this agreement being broken.

Always Quality Over Everything

What happens with some businesses over time is that they find lower cost and lower quality ways of doing things and they believe that this is going to be more beneficial for the business. There is nothing wrong with cutting costs where possible of course, but not if this is to the detriment of the service or the product which you are offering. Always ensure that your products are to the best possible quality.

Marketing

Many small business owners believe that they do not have the capital to put into marketing. The fact is however that given the ROI which marketing can offer the business over the long term, this is always going to be viewed as an investment rather than an actual spend for the business. Whether marketing for free on social media or looking to invest money in a strategy, every small business must have a focus on marketing themselves.

Manage The Big Picture

One of the biggest temptations for so many small business owners is to do it all, and get involved in every detail in the business. Now of course if you are running the business on your own then this will be the case, but as it grows you must hand over some slice of the responsibility to others. If you have your head buried in accounts all day then you are not going to be able to watch over the business on the whole, and that will mean that you miss stuff. Your role as owner is to ensure the daily operations of the business are going well, focusing on the details is not the way to achieve that.

These are the cornerstones of small business ownership which you must always come back to.

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Business

Brian Ferdinand: Tips For Having A Positive Business Travel Experience

Trent Warner

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Business Travel Experience

With economies reopening and travel restrictions easing, many companies are considering business travel again. This type of travel can come in handy for essential meetings as well as other tasks you simply can’t do remotely. However, when it comes to having a high-quality business trip experience, the devil is in the details. Here are a couple of important steps for enjoying the best business travel experience, according to travel expert Brian Ferdinand in a recently published article.

SELECT RESIDENTIAL LIVING

First, in the recent article, Brian Ferdinand, the managing partner of CorpHousing Group, shares that business travelers would benefit from booking corporate housing units at companies like his for a number of reasons. For one, his firm designates greeters for each of his rentals. The multilingual staff are trained to provide customized services to their guests, thus offering their guests first-class experiences.

In the corporate housing setting, the greeters who are assigned to you will be able to solve any concerns or issues that you may have. In addition, they can offer insider tips regarding the best eateries in town, as well as the best outdoor attractions in the city. This level of service is simply impossible for Airbnb properties or hotels to match.

CREATE THE IDEAL WORKSPACE

As you plan your upcoming business trip, be sure to create a clear, dedicated workspace for yourself in your temporary housing. The great thing about corporate housing is that your unit will come with a comfy workspace that you can remain productive when working in your unit.

Of course, the trick is keeping this space as clutter free as possible. Keeping your workspace clean can help you to stay more focused when it’s time to “clock in.” One way to motivate yourself to maintain a clear workspace is to pretend that housekeepers will snap pictures of your desk and send them to your supervisor. This will encourage you to keep anything non-work-related away from your workspace.

In addition, try to set a time each day when you clean up your desk each day. Even if you don’t necessarily make your bed each morning, be sure to spruce up your desk daily.

Finally, avoid typing on your laptop while you’re on your bed. As a general rule of thumb, avoid using any electronics when it’s bedtime. This will make it easier for you to get the sleep you need while you’re on the road.

 

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