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What To Look For In A Website Builder

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Small businesses have quickly adapted to the changing consumer culture and trends introduced by the modernized world. Today, small business owners and startup engineers are becoming younger and more tech-savvy. One of the most noticeable traits for small businesses is the successful use of websites and online platforms.

Although not all business owners host the same set of skills and knowledge, there are additional tools and platforms dedicated to offering solutions to our modern business problems. Website building platforms have seen massive popularity in recent years, as it offers small business owners an affordable and easy way to launch their business online.

Depending on the needs of your business, each website builder will host different features and design elements. We listed some of the most important things to consider when searching for a website builder.

Time

During the starting phases of any business, time is a rare and important element. Some website builders offer quick and easy solutions, such as drag and drop features or even pre-designed templates. These features make the entire design process a lot easier, meaning you’ll be able to spend less time behind the screen. If your business doesn’t require a highly complex and interactive website from the start – you might find success with simple website builders that can help you save time and do most of the work for you.

Straightforward and easy to use

One of the most important things many people ignore when choosing website builders is how easy or complex, they can become. Having a website builder that will enable you to make easy or minor changes without the hassles of coding or needing a software engineer can save you time and money. Make sure you are comfortable with the layout and design features of the website builder, and that you’ll be able to navigate the controls and tools.

Plug-ins and additional software

Some more advanced website builders require plug-ins or third party software for your website. This means that although you might be working on a website building platform, you might need an alternative and third-party software to ensure your website can perform certain tasks. This can include e-commerce or online payment features, plug-ins for large photo albums, music, or videos. Ensure you know what plug-ins are required for your website, and if there are any hidden costs.

Subscription plans

A lot of newly found website builders offer subscription-based plans, enabling you to only pay for what you need and want. Subscription plans work great, especially if you don’t necessarily have the financial resources to fund your website. With these plans, you’ll be able to subscribe to a small, medium, or large-sized option that will offer you tailor-made options. Be sure to carefully read what each offers, as some may exclude more premium features and design tools for cheaper plans.

Online Technical Support

Because not all of us are tech-savvy, you should make sure that you can easily contact the website builder, technical support team, via e-mail, phone, or on-site live chats. This will easily solve problems as it occurs during the design and building process.

SEO Features

Search Engine Optimization or SEO is a big part of your website and business. SEO means that if someone Google’s your business name, or related to it, that it’ll show higher on the Google search results. SEO features that are included in some website building plans or subscriptions are great, as it means that once your website has been launched online, it can easily be found by potential clients.

User Interface and Customization

A final thing to look at is the user interface and customizations. This entails that if it’s easier to use and customize your newly designed website, the better. A lot of new business owners don’t want to spend too much time and effort into customizing their website, especially if they have limited products or website content. The more customizable, and user-friendly – the better.

Using website builders are a great way to save time and more importantly money. A lot of these platforms host various plans and features created to suit the needs of your business. Additionally, you can read our comparison of the best website builders available.

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