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4 Reasons Connecting Your Fundraising Data with Your Email Marketing is Crucial

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fundraising automation

When supporters donate to a nonprofit, fundraising software obtains useful information. Donor data that remains siloed on a single platform is not as useful as information integrated through a donor management system. From informing effective outreach to growing the constituency of an organization, here are four reasons why your organization should pursue a Classy Salesforce integration or connect other fundraising and donor relationship management platforms.

Make Your Email Marketing More Effective

One of the best features of fundraising automation is that it effortlessly provides accurate donor contact information, data points such as the dates and amounts of recent gifts and insights into the frequency of giving and preferred donation methods. This information is useful behind the scenes for segmenting donors who are most likely to give and can also be referenced in email content.

Email campaigns that acknowledge past contributions and the ways in which gifts support the objectives and larger mission of an organization can inspire repeat or recurring donations. It is important to unite a reliable, secure and user-friendly fundraising platform with email marketing software to ensure giving information is current and correct and make it easy for supporters to give.

Acquire a Loyal Donor Base

Acknowledging past and ongoing support can play a big part in increasing constituent loyalty. Donors want to feel acknowledged for their support and see direct connections between the funds they give and the goals achieved by a nonprofit organization. Personalized email messages can play an important part in the success of current and future fundraising campaigns.

Organizations should also take measures to ensure that contact information is correct and updated based on changes in supporters lives. Ensuring that customer relationship databases keep track of changes in names, email addresses, phone numbers and mailing addresses is also essential for sustaining supporter loyalty over time.

Grow Your Contact List Over Time

Information about one-time donations should not stay siloed in fundraising software. Securely transferring contact data from financial processing platforms to CRMs and onto email marketing software can make it possible to stay engaged with individuals who support a cause or organizational mission.

Keeping track of contact information for donors who give once may seem less urgent than donors who give on a regular or recurring basis, but good engagement and outreach practices have the potential to convert one-off donors into regular supporters. Staying in touch is the best way to cultivate continuing support.

Use Data To Craft Targeted Appeals

Beyond basic gift data, fundraising software can also supply important information for donor profiles. The information gleaned from financial platforms can contribute toward or combine with gift matching, relationship and network information that makes it possible to run more effective email campaigns.

Data that stays siloed will never be as useful as integrated information. Integration software can ensure that donor data stays current across platforms by supporting automated imports and exports. The right integration solution can maintain the highest security standards for sensitive donor information while ensuring stakeholders have access to data when and where it has the potential to do the most good.

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Technology

What is Data Visualization?

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Data Visualization

Pictures are great visual stories, as they are easier to digest and remember than words or numbers. Time and again, images have been used to break down complex ideas and make them more consumable by all classes of people. Data visualization’s main goal is to make pattern identification, correlation, and comparison easier. Although it is often used interchangeably with statistical graphics, scientific visualization, information visualization, and information graphics, the objective is the same.

What is data visualization?

Visual stories are a powerful way to gain knowledge and efficiently communicate it to people. Unlike words or numbers, which can sometimes be difficult to understand or remember, data visualization uses data visualization tools for graphic data presentation.

Data visualization is the visual display of quantitative information. It capitalizes on the power of big data to provide decision-makers with instant knowledge and new insight by exposing hidden patterns, relationships, and trends. However, unlike traditional visualization techniques, big data visualization takes things a step further by using more complex visual representation techniques like heat maps and infographics.

How is data visualization used?

Data visualization is most effective in a self-service environment (where reports are generated from different internal and external data sources) combined into spreadsheets then used to generate new insights. Data visualization works by automating the manual work required to sort through the new dataset, making the entire process quick and error-free.

With the increased use of data analysis and big data, the graphic representation of data has become increasingly important. That’s because while companies use machine learning to gather large amounts of data from different data sources, it can be challenging to sort and comprehend these data.

However, visualization speeds up this process of sorting and comprehension by graphically representing the data on either a histogram, bar chart, line chart, scatter plot, line chart, spreadsheets, or pie chart to make it more understandable to business owners and stakeholders. For instance, it doesn’t matter if you have a large set of data to process. Using data visualization tools, a data analyst can easily point out patterns, frequencies, and signals.

Benefits of data visualization.

Regardless of your industry or business size, data visualization can help you make sense of data and reap its numerous benefits. Below are a few unmissable benefits of data visualization.

  1. It helps to improve insights.

The data analytics process can be tedious and complex, but data visualization works by simplifying it. Here, data visualization transforms large data sets into clear visuals that are more digestible and meaningful to stakeholders than words or numbers. Also, it reveals hidden patterns, relationships, and anomalies within complex data sets.

  1. It aids with communication.

In the 19th century, Florence Nightingale, a British nurse and data scientist, used data visualization to prove that poor hospital was a leading cause for high mortality in hospitals. This discovery led to the elimination of unsafe practices, subsequently saving lives.

The point is, communication through visual information is one of the best and quickest ways to pass impactful messages.

  1. It accelerates the decision-making process.

When it comes to business management, speed matters because quick decisions lead to quick results. Moreover, a delay can cost you fortunes and cause your competitor to be steps ahead of you. Using visual analytics to present business information makes it easier to comprehend information and draw conclusions, consequently leading to a swift response to problems and decisions.

  1. It offers a competitive advantage.

In today’s modern business world, data is everything. Having access to the correct information at the right time can give you an edge over your competitors, earning you more sales and profit. With data visualization, business leaders can quickly pinpoint profitable emerging trends, giving them a competitive edge over their competitors.

  1. It helps promote engagement.

Ever wondered why there’s an increase in the use of illustration and infographics for presentations? The answer is simple. The human brain loves colors and patterns and processes pictures faster, and visual stories are engaging and easier to understand.

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Technology

Best Online Tools that Save you Money

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Best Online Tools that Save you Money

Let’s be honest, saving money is a hard thing for most people to do. Life can be expensive. Bills, rent or mortgage payments, food, school, gas, and leisure activities all add up. While it can be difficult to find room in the budget for the future, saving money is essential to make big purchases, investments and navigating emergencies affordable. So, a time tracker is more important, and necessary to live a comfortable life once you retire. But if you’re someone who struggles with saving money, don’t worry; there are a ton of online tools to help you.

Online resources to help you save money

LearnVest

If you’re new to the whole saving money thing, LearnVest is perfect for you. It’s a personal finance company designed to help young people (or those just starting out) save money and manage their finances. You can link it to your bank accounts, track spending, create budgets and help create savings goals.

MortgageCalculator.ca

This website calculates your monthly mortgage payments and has a variety of different financial calculators to choose from.  MortgageCalculator.ca also provides current mortgage rates from major landing institutions, which can help to save you money when shopping for the best mortgage rate.

Level Money

This app is essentially a money meter. It will analyze and study your spending habits to identify where you may be wasting money and show you how you can change your spending habits to find room for savings. The apps’ focus is to shine a light on the tiny mundane purchases you make and show you how quickly they can add up. It also offers advice on how you can alter your spending habits to get the most out of your money.

Digit

If you’re someone who really struggles trying to save money, Digit is here to do it for you. This app keeps an eye on how much money is coming in, and how you’re spending it. It then takes a little bit of your money and hides it in a savings account every few days. It’s hard to spend money if you don’t notice that you have it!

Acorn

A big part of saving money is investing. That’s where Acorn comes in. It rounds up your purchases to the nearest dollar and invests that money into a diverse stock portfolio. It’s a great app to help you save, but it is also a great way to learn more about investments.

Good budget

Creating a budget isn’t easy, that’s why the app Good Budget is so useful. It tracks and shows you how much you spend. It links to bank accounts, credit cards and bill payments, so you can see what you have left to spend each month (or how much you should set aside for important expenses).

eSign Genie:

You can also save your money and time by using eSign Genie for free eSign Documents as it is the easiest, legally binding, and electronic signature software for all types of business. It helps you to eSign any document electronically in a quick time and saves it online securely for future use.

Unfortunately, no one has a magic ball that can predict the future, which is why saving for big purchases and unforeseen circumstances is important. Having a nest egg at your disposal offers an important safety net should you have to deal with a sudden job loss, critical home repairs, or medical expenses. Although it can be a tough thing to do, saving money is critical to your financial health and there are money saving resources out there to help you do it. Which are your favourites?

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Technology

Uses of Spa Software in Medical Field

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Spa Software

In the medical field, doctors and other staff members usually are concerned with the patient’s health and well-being. They just want to make sure that their patient feels okay and relaxed due to their services. This way they make sure nothing in their medical premises goes wrong or inadequate. Patients also need to maintain good services with faster technological systems working in the clinics or hospitals. Moreover, most of the patients come for the spas in order to feel better. These spas in medical terms treat the patients in the proper clinical ways to make sure every pain and other issue goes away. These medical spa services work smoothly with the help of medical spa software. This software in the medical spa helps to serve the patients in a more technological way.

Usage and Benefit 1:

A benefit and use of this software in the medical field of the spa is the ease of access and staff management. These things keep improving due to the professional and accurate implication of this software. There are things like easy for staff to use. They can easily access their information, records, and details of how they work. Moreover, it provides big ease to the patients or people who need the medical spa.

For example, if a person is coming in for a spa, he/she already will get to know about the actual services that will be provided to them. If a patient comes for like the 5th time, he really wants the staff to already know about the details he already provided. Therefore, this software also helps a lot in the ease of access of their information. This way anytime, anywhere, any patient’s information can be extracted as per requirement. This software helps to save all the records of patients and every customer who has ever been there.

Usage and Benefit 2:

One of the principal advantages of the usage of this software in a clinical spa is that person using it may be capable to make certain about presenting the final stage of concentration for everyone. It’s crucial to be conscious that whilst they run a big commercial enterprise like this, humans might be seeking out absolutely an excellent place for them to be treated.

With this software’s usage, the staff may assure what service they are handing over to patients. A very affirmative answer is that it will help to unfasten up their time. This time can then be spent on enhancing the offers they’re presenting. This way they can also present to be much better towards their every patient’s concern. Indeed, they can also be capable of supplying an extended stage of one-on-one time with every person coming. It additionally ensures that there won’t be any delays in providing the best concentration to each patient.

Usage and benefit 3:

Another key instance where this software will assist is that the whole medical spa will get better scheduling of each client. This spa software program can permit the staff to effortlessly ship out automatic reminders to their clients to make certain that they don’t have to wait out for their appointments.

This isn’t the only factor of the whole spa place with a view to being greater prepared. They can also accelerate and enhance bills and different transactional processes. This guarantees that they won’t be fearing difficulty of getting any late, forgotten, or maybe misplaced invoices on their whole business enterprises.

The staff can also simply get a clear image of their whole tasks being carried out within their premises. They will also be capable of accumulating the issues regarding the clinic clients or other patients. This will also help them to discover patterns, examine traits, and make certain about the changes that are precise and in which enhancements are required. This goes to assist their whole business to develop and evolve in each the short- and long-term process.

Usage and Benefit 4:

This software for medical assistance is specially designed to easily apply and accessible. Since the whole thing is successfully organized, they could easily breeze along with the specific opportunities and make certain which they recognize precisely, the way to use it to get the maximum benefits. This method is very easy and fast. This will even assist to enhance the transactional and payment process and another will also provide the guarantee about them having greater time with their patients. There may be much less time spent on seeking to navigate a hard and doubtlessly old system.

Therefore, it can be undoubtedly said that whether it’s a simple spa or a medical spa, using modern technology in their systems is always beneficial. It will make sure their system works smoothly if they get it from proper sources like Wellyx.  This will ease every medical or other spa process needed by them.

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