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Google allows Advertisers to promote YouTube Live Streams as Display Ads

Trent Warner

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Google allows Advertisers

You will now see the latest live streams of your favourite creators on your websites or the websites that you often visit. This is because Google is introducing a new ad format for advertisers which lets you do that. With this new ad format, you will be able to run YouTube live streams from creators as display ads if you are a marketer.

So for example, if a website has enabled display ads then it is likely that you might be seeing the live stream from your favourite YouTube creator. For example, you might also see the live stream on this website as well. Also, you are definitely not forced to watch the stream as you will be allowed to pause the stream, as well as the music, will be disabled by default.

Also, the entire video is not an ad so you can click anywhere you want apart from the text clearly mentioned at the end which reads “Continue Watching on YouTube”. That’s when the ad gets clicked and not if you pause the video or mute the audio. As we know, YouTube offers free live streaming so advertisers will not have to pay for it. However, advertisers will have to pay for the ad unit which should be higher as it takes more space.

At the moment, this new ad format is in limited beta. And Google is looking at how this ad unit performs before rolling it out for all publishers and advertisers. However, we believe that this ad unit will do well for publishers as well as advertisers. Having said that, we also think that the ad clicks will be limited in this new format.

It is not clear at the moment whether Google will charge you based on what amount of live stream did the user watch or for the entire live stream even if the user watched just the beginning of it. We will know all about it when we get the official roll out of this ad unit.

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Internet Marketing

Top Marketing And Design Tools For 2021

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Marketing And Design

With tech advancements and global events changing our reality in 2020, we expect 2021 to be focused on technological innovations that are all about automating everyday tasks. The marketing and design tools we will be using will be more automated and user friendly to cater to increased daily demands. Below are some of the top marketing and design tools for 2021 worth noting and taking a closer look at.

Website Builders

It’s easier than ever before to create your own website without needing to hire a developer to make your website and you don’t need to know anything about html or learn code. You can create your own blog or portfolio if you are a photographer or graphic designer or just want to make a website for your personal resume, or maybe you are looking to make an online store or a website for your wedding. So depending on your needs you can do some research online and find the best website builder for your specific individual needs. Some of the most well known website builders are Wix, Weebly, Godaddy, Squarespace and if you want to create an online store you can use Shopify or Woocommerce to help you make a personalized e-commerce platform. Finding a website builder that will fit your specific needs, is easy to make and looks professional can sometimes be confusing so maybe you can check out the website builders by Sitetrail that might help you decide which one is the best for you.

Email Marketing Tools

If you want to build your audience and your email list in the most efficient way possible without losing time manually sending emails then you could benefit from using an automated email marketing tool. Email marketing tools are also one of the most basic marketing automation tools which means that they can be useful for small business owners, entrepreneurs or influencers that are just starting out and trying to build their email list. They are also a lot cheaper and more user friendly than an automated marketing tool that can fully integrate all aspects of your business in one tool such as Hubspot, Pardot, Marketo and Omnisend to only name a few. Email marketing tools can save you time and effort by automating the emailing process, marketers are able to create complex campaigns and audience segmentation to make sure that your emails are relevant and thus increasing your open rate. Some of the most popular email marketing tools that can be easily integrated with other automation tools and have free versions available are Mailchimp, Mailerlite, Mailjet, Constant Contact, Automizy and many more that you can easily discover with a simple online search.

Digital Marketing Research Tools for SEO

If you want to get higher rankings on Google then you’ll need to use a digital marketing research tool for SEO that can help you create backlinks that are the number one factor to ranking higher on Google. Digital marketing research tools can help you optimize your website by showing you which keywords are bringing the most traffic to your website, optimizing your meta descriptions and title tags and getting more clicks. These platforms also have backlink checkers that can help you check the backlinks to your website and help you identify and remove bad links and also compare the content of your website with that of your competitors. Some of the most popular digital marketing research tools for SEO out there are Ahrefs, Google Console, Ubersuggest, Semrush and many more tools that you can check out on the Sitetrail comparison guide

Graphic Design Tools

When looking to create the perfect design without hiring a graphic designer or needing to have some graphic design experience yourself, you can use one of the many graphic design tools that have templated content that makes the process quite simple. You can create personalized content by using existing templates that these tools offer and customize them by using your own photos, fonts, color scheme etc to create website and social media posts, ads, and flyers. Some of the most popular graphic design tools that have a great host of templates are Canva, Adobe Spark Post, Picmonkey and Stencil just to name a few, you can always do your research online and find the tool that best suits your personal needs.

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Internet Marketing

Six Effective Online Marketing Strategies to Grow Your Business

Trent Warner

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Online Marketing Strategies

In the modern-day business landscape, online marketing has become an integral part of every business. The advent of the internet and the emergence of online platforms has changed the way businesses work. Earlier, being present on the online platform was an option, but now it has become a necessity for every business. According to a study, more than 70% of the customers first search for the business on the internet before buying any product or service.

But many small and medium-sized businesses wonder how they can leverage the power of online marketing for increasing website traffic and boosting the growth of their business. The online marketing landscape keeps on changing, and that’s why sometimes it becomes quite challenging to keep a tab on what’s trending. There is no denial in the fact that there are different ways to build a strong presence on the online platform but using all the tips that you come across in not a practical solution. This is why, in this blog post, we will go through the six most effective online marketing strategies to grow your business.

Build a responsive, up-to-date website

 A website is the most visible part of your online presence as it acts as your virtual shop. It doesn’t matter how much effort you put in social media strategy, content creation, search engine optimization, if you will not have a good website, then you will never be able to perform well on the online platform. Your website should be responsive, and it should act as a seamless guide to your product and services for the visitors. If a website does not lead the visitors to where he wants to go, then the bounce rate of your website will increase. You should also keep on updating your site with new plug-ins and use the trending SEO practices.

Include social media platform

In the current era, social media has become a complete world in itself. With more than 2.7 billion people using social media sites every month, you can’t ignore this powerful and gigantic virtual world while making an online marketing strategy. You should know that social media is one of the easiest and cost-effective modes of marketing, and that’s why even small and medium-sized businesses are using it. From creating sponsored ads on Facebook to adding useful hashtags on Twitter, you can use social media sites in various ways.

Bring in Email marketing

Emails will continue to remain one of the most popular communication channels, and therefore, you should never opt out an email while planning online marketing strategies. You need the right mailing list and an excellent email marketing tool. Email marketing has more ROI, and the response rate is also higher in it. This is why most of the businesses still use email marketing. The content of the email will even matter a lot. Make sure to include short and crisp lines in your email.

Invest in mobile optimization

The influx of mobile has now forced giant search engines to turn the internet into a mobile-friendly platform. This is why Google came up with Mobile-first indexing in which websites that were not optimized for mobile usage were penalized. Nowadays, optimizing your site for mobile has a very good effect on your overall ranking. You should use the same approach while designing an app as well.

Provide a seamless payment procedure

Do you know that there is a large group of people who cancel their purchase just because of the complicated, limited or time taking payment procedures? This is why it has become essential for every online business to build a seamless and easy to understand payment procedure. You will never wish your customers to cancel the purchase just because of lousy payment procedures. You should also include as many payment options as you can on your website.

Invest in images

The images that you use on your website, social media pages and blogs play a significant role in the overall impression of your brand. So, instead of using free images which are very common, you should invest in quality images. Buying or making the right image for your website or any other purpose won’t cost you much, but it will have an excellent effect on your online presence.

Online marketing strategy is all about keeping tabs on the latest trend and using the right tool at the right places. Without a good online marketing strategy, all your effort of building a robust online presence will go astray. From search engine optimization to using social media platforms, there are many things that you should include in your online marketing strategy.

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Internet Marketing

Why Using Suitable Traffic For Your Niche Is Important

Trent Warner

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Affiliate Marketer

As you’re probably aware, as an Affiliate Marketer there are literally 1000’s of niches and sub-niches you can work in. But it’s important to choose a niche which has plenty of buyers, hungry for products and information. Because obviously, if there are no buyers, you aren’t going to make any money.

The simplest way to become a successful affiliate is to find a good offer, then find a TARGETED audience for that offer. Keep repeating that and you’ll be making money hand over fist. It makes so much sense.

So let’s say you’re promoting in the ‘make money’ niche (good move by the way, as it’s very lucrative), you can send ‘general’ traffic to your site, on the off chance they might want to make money online, but wouldn’t your site be far more successful and make many more sales, if you only send ‘targeted’ visitors to your site?

In case you’re unaware of that phrase, ‘targeted’ simply means you already know they are interested in your niche.

So in this example, wouldn’t it be much more sensible to find a crowd who you KNOW are interested in making money online and promote your site to them?

Of course, it would.

Someone being sent from a non-specific webpage/forum/blog etc arriving on your site, is very unlikely to buy what you’re offering. But someone who is clicking through to your site, from a ‘make money’ based forum or blog for instance, well . . . if they are visiting other sites in your niche, it’s much more likely they’ll be interested in your offers, right?

So be very careful where you source your traffic from.

Yes, you’ll see the banners and ads for 10,000 visitors for just $15 and of course, it sounds attractive. “Mmm… 10,000 visitors?! I MUST make sales with that amount of people.”

Wrong.

It’s normally a waste of money and more importantly, time. Concentrate your efforts on finding, helping and educating people who are targeted to your offers, by hanging out online where they hang out.

Also remember that if you build your traffic by joining relevant communities, blogs, forums etc and posting useful info with a link to your website, those posts etc that you make, will be there for years into the future. They’ll continue to get clicks. Buying ‘trash’ traffic however, will be one chance and that’s it, gone.

Back to Facebook for a moment. You can send traffic from Facebook to your website, but you need to either use PPC (Pay Per Click), as Facebook has its own program and you can really target your ads, or you can build a Facebook Fanpage. And it’s free.

It takes around 20 minutes to do, around 5 to 10 minutes per day to update it and you’ll have your very own source of visitors who you KNOW are interested in what you are offering.

Use your Facebook Fanpage to target them, educate them, entertain them and give them lots of useful info and then when they click through from the Fanpage to your website, they will certainly be far more receptive to what you have to offer.

You can do the same with Squidoo lenses, Blogger blogs, Pinterest, Tumblr etc, as they are all free to set up, are massively popular, get tons of traffic and you can direct the traffic to your own website.

To recap

just remember that it’s important to target your visitors to ensure more of them buy. The more targeted, the more sales. It’s worth spending a little time to build your traffic the correct way, as it will pay off by bringing you more sales, along with more visitors who will come back and buy more of your offers.

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