Internet Marketing

How to Write A Review?

Published

2 years ago

October 27, 2019

Reviews are one of the most popular ways to promote products online and it’s with good reason. Every time a product launches there can be thousands of potential customers who have heard the buzz surrounding the launch but want to find out what the product is – how it can benefit them and if it really works – before they commit to paying any membership fees.

This is great for affiliates as it means that you can build a strong relationship with your visitors. Consequently they will be more inclined to look at your reviews next time they come to purchase a product online.

It can be quite difficult writing product reviews – particularly if you’ve never tried before and there are huge differences between a ‘good’ review and a ‘bad’ one. This is why we’ve put together a few tips that we hope will help you to write some great product reviews.

Table of Contents

Decide Where You Plan to Feature Your Review

Do you have your own website or are you planning to start a new discussion in your favourite forum? It may seem irrelevant at this point but knowing your audience is key to how you structure your review.

If you have your own website, think about how you are going to lay out your review by considering the following:

– Do you plan to review more than one product per page?
– Are you going to compare different products?
– Will your review be short and to the point or full page and in depth?

Once you have thought about the above, you will be better prepared to decide whether you are going to dedicate a full page of your site to each product that you are reviewing or whether you are going to provide your visitors with one page where you’ll review several products in less detail and maybe feature a “Product of the Week”.

Whatever you decide, be sure to include plenty of calls to action for your reader to purchase the product through your Affiliate link.

Make Your Review Visually Exciting.

One of the worst things you can do is present your visitor with a big slab of uniform looking text. If you’re lucky they might read the first line, very few will persevere and read your article through to the end. Break your text down into easy to follow paragraphs, you can even pull out key lines and use them as captions in your review. Make your review look eye catching by including images, banners and buttons in your review as well as different font sizes and colours. Many ClickSure Sellers and Advertisers have provided banners in the Marketplace for their offer. You can download the code for these banners which has your Affiliate ID built in.

Know Your Audience.

If you don’t know who your target audience is, you’ll struggle to connect with them and convert their clicks to your review into sales. Before you write your review you should decide who you are aiming your review at. Then you can think about what it is that your audience will be looking for, how you can phrase your review to make your readers feel included and involved in your content. Say, if your target audience is affiliate marketing beginners, if you use any terminology that is advanced you should include a brief explanation or example. The last thing you want to do is isolate any of your readers as this will result in them clicking off your page.

Be Honest. But Not Too Honest.

You should never completely slam a product – it’s just not good practice. However, if you didn’t like a product, then it’s not always a bad thing to include in your review features or elements of the product that you didn’t like, but maybe you could try to turn what was a negative feature for you into something that might benefit somebody else.

You should also be transparent about being an affiliate when you’re writing a review. Somewhere on your page you should state that you will earn a commission if somebody clicks through your link to purchase the product.

Use Your Voice.

By writing your review in a personal manner, the reader will relate more to the points that you are raising. Writing in an overly professional manner, that may not necessarily come naturally to you, will show in your finished review and could come across as sounding false or insincere.

Know Your Stuff.

You should always fully research the product and niche that you are reviewing. If you haven’t got a copy of the product you can often request a JV copy from the Seller or even purchase the product yourself. Alternatively, you can research the product by reading other reviews and summaries of the product. If this is the route that you chose, you need to ensure that your copy remains unique and that you do not replicate other Affiliates’ work.

Don’t Try to Sell Anything.

The sales page should do this! Most people who have searched for a review on a product will have already seen the sales page. When they look for a review, they want to know how the product can really benefit them. They don’t want to read a re-write of the sales video – they want facts about how they can use the product, whether the product is suitable for them and they want to read this first hand from somebody who has seen the product and, preferably used it.

Be Helpful.

One of the best ways to build a relationship with your readers is to make yourself available to help them. Add an email address or contact form for your readers to contact you via. If your readers have queries that you’re able to help them with then you immediately gain their trust. You become a helpful figure who they can rely on to provide relevant and informative advice rather than just a faceless affiliate who only wants to make sales.

Benefits, benefits, benefits!!

Don’t just talk about the features of a product. Think about what you would want to know if you were looking into making any purchase. You wouldn’t necessarily want to hear or read about the ins and outs of how the product worked but you would want to know about how the product would be of benefit to you. Before you start writing your review, try to list 10 features of the product. For every feature write down how that particular feature will benefit the user. For example, my chair has wheels – this is a design feature of the chair. The benefits of my chair having wheels are that they enable me to move my chair easily from under my desk; I don’t have to pick it up to move it and it doesn’t make a loud noise each time I stand up.

Internet Marketing

How to Get Backlinks without spamming?

Published

11 months ago

February 10, 2021

Leonardo Luis

Backlinks play a very important role in your search rankings. Every do-follow link acts as a positive vote for your website. The more backlinks you have more is your website’s reputability.

This backlink craze leads to some spammy activities like comment spam, fake profiles, forum spam etc. Many people pay to get backlinks. But most of the websites participating in such activities are penalized by Google. It is very hard to recover from such penalties.

Spamming is not everything to get backlinks. There are many ways to get natural backlinks without spamming. Such backlinks are called Natural Backlinks.

Table of Contents

What are Natural Backlinks?

Natural Backlinks are the links not generated by you. These links are naturally or organically generated. Whenever others find your contents useful, they link to your site.
Perfect example – Wikipedia. Almost 80% blogs have at least one link to Wikipedia. Wikipedia never asks users to link to them nor it gives links to anyone. They are the users who link to Wikipedia.

How to get Natural Backlinks without Spamming?

1. High-Quality content

The higher is the quality of your content, the more often it is loved by users. I am not talking about Language alone. Suppose, you are running a blog and providing content copied from somewhere else, it will destroy your users’ experience. But if you provide in-depth analysis of a topic, with related examples, references and good readability, users will get attracted towards your site. This will increase the possibility of people linking to your site.

Example – Wikipedia. Almost every article on Wikipedia is well written and well presented. Articles are not just written, but they cover the topic in detail. Most of the articles provide 100% information related to the topic or term.

2. User-Generated content

User-generated and editable content often fetches lots of attraction. This includes user reviews, opinions and comments. Even Guest Blogging comes in this category. Many times forums provide more information than a blog. Because those who have knowledge or experience, respond to the discussions. Many times useful discussions are shared on other sites. Such sites are harder to manage and face problem of spam however.

For example – JustHost reviews. If you find the review on a blog, you often find the list of all the features, which you already know. But if you find the discussion about JustHost on a forum, you find real experiences and opinions of users.

3. Distribute Open Source content

Distributing Open Source content is the best way to get natural backlinks. Open source means software or script with its source code made available to users. It is licensed with an open source license (OSL). The copyright holder provides all the rights to study, change and distribute the software to anyone and for any purpose.
If you distribute your own work with OSL, there is a high possibility of users linking you back. This increases your Natural Backlinks. Developers also take interest in it. Your work becomes a great community.

For example – Self-hosted WordPress. Millions of WordPress users mention their site is proudly powered by WordPress. WordPress doesn’t put forced links in the footer. But yet users themselves link to it.

4. Free contents

If you can’t create your own open source work, it is still OK. You can distribute other contents like Free Software, Themes, Plugins, Frameworks etc. Try to provide more and more free useful stuff. Many times Give-aways fetch lots of user attraction.

5. Reward your users

If you reward your users, users will love you more. Rewarding users does not mean giving revenue to them. Sections on your site like ‘Top Referrers’, ‘Top Developers’, ‘Top Contributors’, ‘Top Commenters’ etc. fetch user attraction.

6. Advertising

Advertising makes your site get noticed. If you provide a great service, users will link to your website and you will get backlinks.

7. Affiliate program

Affiliate program helps a lot for any eCommerce site. Note that, the page ranks flows through affiliate links. Provided, the link is do-follow. Affiliates not only link to your site but increase the traffic of your site and make your website noticed.

8. Maintain a Blog

There is no excuse for any reputed site not to have a blog. The blog keeps your users updated. Posting offers on blog is a great way to get backlinks. You should be careful about the blog URL. Try to run the blog on a directory instead of sub-domain. Link to YourSite.com/blog will be counted as the link to your site. Whereas, blog.YourSite.com is a different site.

This was my short-list of ways to get backlinks naturally, without spamming. Let me know if you have something to suggest.

Internet Marketing

Top Marketing And Design Tools For 2021

Published

1 year ago

November 13, 2020

Leonardo Luis

With tech advancements and global events changing our reality in 2020, we expect 2021 to be focused on technological innovations that are all about automating everyday tasks. The marketing and design tools we will be using will be more automated and user friendly to cater to increased daily demands. Below are some of the top marketing and design tools for 2021 worth noting and taking a closer look at.

Table of Contents

Website Builders

It’s easier than ever before to create your own website without needing to hire a developer to make your website and you don’t need to know anything about html or learn code. You can create your own blog or portfolio if you are a photographer or graphic designer or just want to make a website for your personal resume, or maybe you are looking to make an online store or a website for your wedding. So depending on your needs you can do some research online and find the best website builder for your specific individual needs. Some of the most well known website builders are Wix, Weebly, Godaddy, Squarespace and if you want to create an online store you can use Shopify or Woocommerce to help you make a personalized e-commerce platform. Finding a website builder that will fit your specific needs, is easy to make and looks professional can sometimes be confusing so maybe you can check out the website builders by Sitetrail that might help you decide which one is the best for you.

Email Marketing Tools

If you want to build your audience and your email list in the most efficient way possible without losing time manually sending emails then you could benefit from using an automated email marketing tool. Email marketing tools are also one of the most basic marketing automation tools which means that they can be useful for small business owners, entrepreneurs or influencers that are just starting out and trying to build their email list. They are also a lot cheaper and more user friendly than an automated marketing tool that can fully integrate all aspects of your business in one tool such as Hubspot, Pardot, Marketo and Omnisend to only name a few. Email marketing tools can save you time and effort by automating the emailing process, marketers are able to create complex campaigns and audience segmentation to make sure that your emails are relevant and thus increasing your open rate. Some of the most popular email marketing tools that can be easily integrated with other automation tools and have free versions available are Mailchimp, Mailerlite, Mailjet, Constant Contact, Automizy and many more that you can easily discover with a simple online search.

Digital Marketing Research Tools for SEO

If you want to get higher rankings on Google then you’ll need to use a digital marketing research tool for SEO that can help you create backlinks that are the number one factor to ranking higher on Google. Digital marketing research tools can help you optimize your website by showing you which keywords are bringing the most traffic to your website, optimizing your meta descriptions and title tags and getting more clicks. These platforms also have backlink checkers that can help you check the backlinks to your website and help you identify and remove bad links and also compare the content of your website with that of your competitors. Some of the most popular digital marketing research tools for SEO out there are Ahrefs, Google Console, Ubersuggest, Semrush and many more tools that you can check out on the Sitetrail comparison guide.

Graphic Design Tools

When looking to create the perfect design without hiring a graphic designer or needing to have some graphic design experience yourself, you can use one of the many graphic design tools that have templated content that makes the process quite simple. You can create personalized content by using existing templates that these tools offer and customize them by using your own photos, fonts, color scheme etc to create website and social media posts, ads, and flyers. Some of the most popular graphic design tools that have a great host of templates are Canva, Adobe Spark Post, Picmonkey and Stencil just to name a few, you can always do your research online and find the tool that best suits your personal needs.

Internet Marketing

Six Effective Online Marketing Strategies to Grow Your Business

Published

2 years ago

November 7, 2019

Trent Warner

In the modern-day business landscape, online marketing has become an integral part of every business. The advent of the internet and the emergence of online platforms has changed the way businesses work. Earlier, being present on the online platform was an option, but now it has become a necessity for every business. According to a study, more than 70% of the customers first search for the business on the internet before buying any product or service.

But many small and medium-sized businesses wonder how they can leverage the power of online marketing for increasing website traffic and boosting the growth of their business. The online marketing landscape keeps on changing, and that’s why sometimes it becomes quite challenging to keep a tab on what’s trending. There is no denial in the fact that there are different ways to build a strong presence on the online platform but using all the tips that you come across in not a practical solution. This is why, in this blog post, we will go through the six most effective online marketing strategies to grow your business.

Table of Contents

Build a responsive, up-to-date website

A website is the most visible part of your online presence as it acts as your virtual shop. It doesn’t matter how much effort you put in social media strategy, content creation, search engine optimization, if you will not have a good website, then you will never be able to perform well on the online platform. Your website should be responsive, and it should act as a seamless guide to your product and services for the visitors. If a website does not lead the visitors to where he wants to go, then the bounce rate of your website will increase. You should also keep on updating your site with new plug-ins and use the trending SEO practices.

Include social media platform

In the current era, social media has become a complete world in itself. With more than 2.7 billion people using social media sites every month, you can’t ignore this powerful and gigantic virtual world while making an online marketing strategy. You should know that social media is one of the easiest and cost-effective modes of marketing, and that’s why even small and medium-sized businesses are using it. From creating sponsored ads on Facebook to adding useful hashtags on Twitter, you can use social media sites in various ways.

Bring in Email marketing

Emails will continue to remain one of the most popular communication channels, and therefore, you should never opt out an email while planning online marketing strategies. You need the right mailing list and an excellent email marketing tool. Email marketing has more ROI, and the response rate is also higher in it. This is why most of the businesses still use email marketing. The content of the email will even matter a lot. Make sure to include short and crisp lines in your email.

Invest in mobile optimization

The influx of mobile has now forced giant search engines to turn the internet into a mobile-friendly platform. This is why Google came up with Mobile-first indexing in which websites that were not optimized for mobile usage were penalized. Nowadays, optimizing your site for mobile has a very good effect on your overall ranking. You should use the same approach while designing an app as well.

Provide a seamless payment procedure

Do you know that there is a large group of people who cancel their purchase just because of the complicated, limited or time taking payment procedures? This is why it has become essential for every online business to build a seamless and easy to understand payment procedure. You will never wish your customers to cancel the purchase just because of lousy payment procedures. You should also include as many payment options as you can on your website.

Invest in images

The images that you use on your website, social media pages and blogs play a significant role in the overall impression of your brand. So, instead of using free images which are very common, you should invest in quality images. Buying or making the right image for your website or any other purpose won’t cost you much, but it will have an excellent effect on your online presence.

Online marketing strategy is all about keeping tabs on the latest trend and using the right tool at the right places. Without a good online marketing strategy, all your effort of building a robust online presence will go astray. From search engine optimization to using social media platforms, there are many things that you should include in your online marketing strategy.